In this reel, Ashraf Motiwala shares the inspiring origin story of the iconic Motiwala brand and the deep meaning behind its name.
He also opens up about how he shattered generational norms by introducing a bold concept: 90% unround diamonds and 90% rose gold—a complete departure from the traditional yellow gold and round diamonds.
What started as a leap of faith turned into a roaring success, proving that innovation and courage can redefine standards.
Watch this reel to discover how Ashraf Motiwala transformed a vision into reality, paving the way for a new era in jewelry design!

In this fun rapid-fire round, Mr. Ashraf Motiwala, Managing Director of A S Motiwala, brings charm, wit, and authenticity like never before. This is just a glimpse of what’s in store – the full episode drops tomorrow on YouTube!
Don’t miss out on this exciting conversation with one of India’s oldest and most iconic jewelers.